This report analyzes the Chinese wooden house market in 2025. Firstly, it defines that wooden houses take wood as the core material, with advantages such as environmental protection, thermal insulation, earthquake resistance, and short construction period, while also needing to address challenges like wood moisture and insect resistance, and maintenance costs. In terms of industry scale, the market size of China’s wooden house industry reached 12.86 billion yuan in 2024, a year-on-year increase of 14.3%, and is expected to grow to 14.72 billion yuan in 2025. Regarding regional distribution, the three major regions of East China, South China, and North China together account for over 70% of the total market share, among which East China leads with a scale of 4.23 billion yuan and a 32.9% share. In terms of product structure, customized wooden houses accounted for 59.4% of the market in 2024, and standardized modular wooden houses accounted for 40.6%; it is expected that the share of the latter will rise to 42.4% in 2025.
In terms of the competitive landscape, the concentration of China’s wooden house industry is low, but leading enterprises have emerged. In 2024, the top five enterprises by market share accounted for 28.6% of the total market, with Suzhou Kunlun Green Building ranking first with a 7.2% share, followed by Beijing Sentai Wood Industry and Zhejiang Desheng Foreign-style Building. The sales channel is mainly B2B, with customers such as scenic area development companies and cultural tourism real estate enterprises accounting for over 72% of the total; although the B2C market has a small share, its growth rate reached 23.6%. The export performance is outstanding: the export value reached 1.98 billion yuan in 2024, a year-on-year increase of 12.7%, with the Southeast Asian market accounting for 41.3%; the export value is expected to increase to 2.25 billion yuan in 2025. In addition, industry investment continues to increase, with fixed asset investment reaching 3.47 billion yuan in 2024, and the employment-driven effect is significant, directly driving 86,000 jobs.
At the industrial chain level, wood is the core raw material in the upstream. In 2024, 12.6 million cubic meters of imported wood were used for wooden houses, with an average price of 840 yuan per cubic meter for imported pine wood. It also involves metal connectors, thermal insulation materials, and chemical accessories; the price of wood is expected to rise by 3.5% in 2025. The midstream production and processing links are highly concentrated, with 42.5% of processing enterprises gathering in East China. In 2024, the national wooden house production capacity was 2.86 million square meters, and it is expected to exceed 3.25 million square meters in 2025. The share of modular wooden houses will increase from 64.3% in 2024 to 68.9% in 2025. Moreover, the industry’s R&D investment continues to increase, reaching 860 million yuan in 2024 and is expected to rise to 1.02 billion yuan in 2025, showing an overall trend of development towards standardization, industrialization, and technologization.
